In the tradition of emotion-tugging Stanley Cup promotional spots produced by the NHL, like “Handshake” and the Emmy-winning “No Words,” comes “First Kiss.”
Set to Sixpence None the Richer’s jaunty tune “Kiss Me,” we see the expressions on the faces of championship-winning starts right before they first press lips to Lord Stanley’s Mug. An age-old tradition.
The league also commissioned Highdive, an independent creative agency, to produce the aspirational “Look Up,” which focuses on young hockey fans, and “Built to Share,” which tracks the exploits of the Cup itself, set to First Aid Kid’s rendition of Willie Nelson’s “On the Road Again.”
Get a jump on the crowd and watch them now… or at during every intermission for the next two months.
“First Kiss”
“Look Up”
“Built to Share”
“Each piece of work showcases what’s special about the Stanley Cup in a unique way, both tonally and conceptually,” says Chad Broude, co-founder of Highdive, in a release.
“Instead of going with just one perspective, we decided to create three separate yet connected spots so fans can get different looks at all of the emotions attached to winning the championship. Fans wait all year for the playoffs, and we believe these ads will help build excitement and make them feel inspired by the quest for the Cup.”
